The professional photoshop book

November 18, 2011 Leave a comment


I came across this book last week thinking it was just another expensive photoshop tool book but I was very wrong. Excellent step by step tutorials to get the best out of this software for £15.00 it’s one of the most helpful magazine you will come across! Highly recommended to anyone and everyone!

Once looking into some articles more indepth I noticed that a number of step by steps were abit unclear to follow granted this book is a fantastic buy, you will need a large amount of knowledge to follow some techniques.

Categories: Uncategorized

Tutorials for Designers

October 29, 2011 Leave a comment

Nowadays with different software becoming more and more smarter it becomes harder to learn what programs can really do. You can buy books and dvds to show how to do certain things but i find it personally better if you have a step by step tutorials helping you along the way.

Web Design is not my strongest point i must admit and i have found tutorials from youtube and other videos along the way. Speaking to a few students a few weeks ago i have recommended this website which has thousands of different program tutorials which have helped me along the way the site is

These step by step videos are very short and straight to the point going through all the things you need to know about. You can download the course which contains files clearly labeled and are easy to digest. If you are a busy student or professional wanting to learn more or brush up on your knowledge these are fantastic!

Let me no what you think of these and if you find them helpful thats great!


Kind Regards

Rustic Snail

Categories: Students

Colour and Design

October 29, 2011 Leave a comment

Colours in Graphic design is very important, it could make or break a design, be it a website, business cards, leaflets or the company logo colours are important, they give the viewer a feeling, emotion and most importantly it gives them a feel of what the company is like, friendly helpful etc you name it, they can be all displayed by colours!

Now i have been doing some research into this topic recently and have spent ages trying to find what helps bring colours and patterns together. going through colour charts at B&Q in the paint department, looking at pantones the lot. Speaking to a few designers on this subject has helped alot, they recommended a website to me which helps makes life easier when picking out a colour scheme.

As always Rustic Snail is here to help you guys with this subject.

Adobe has created this site which allows you to see which colours goes well with other colours, this site is

A Brilliant tool and should be bookmarked straight away along with this blog! Theres subject headings which has preset colours which work together and help you get the best out of your work.

I hope this helps you in your present and future designs!

Kind Regards

Rustic Snail

Categories: Students


October 1, 2011 Leave a comment

There comes a point within design, when working with clients becomes aggravating to say the least, they give you a brief of lets say design me a fantastic leaflet for my new shop heres the information see you in a couple of days! So your working on the project giving it all the thoughts that you have learnt which has given you a title of ‘graphic designer’

It is now time to show your hard work to the client….. first thing they will say is, “I like it….but i had this thought in mind! if you change this and that and this and that how about if you….and so on!” and straight away you shout in your head “well why didnt you tell me what ideas you had in the first place!” My favourite is when they have a flyer for a different company and say “i want that! ” that would be copying somebody else’s design now wouldn’t it!  I speak from experience with a number of design briefs iam currently working on! where the clients think i like that design what if we just slap our logo and branding on and then send it too print! (slapping my head at this point!) YOU CANNOT REALLY DO THAT CAN YOU!  So you reluctantly do this for the client because you do get some jobs which aren’t your favourite types! but money is money at the end of the day

With this piece of work which is basically copied off another designers work you go back to the client, next about the client says “Well i love it, however i need you to send it to my business partner! (this is a new person that you never even heared about until now) and see what they think!” Alright then so rather than telling me the full details about the business, wanting me to copy someones design work already now you introduce a new person to me! EH?

The Payment:

Once finalised the design which should of only taken a short while ended up taking the time it would to build an entire website they now ask a question about the cost! “So how much is this going to cost,……dont…have a big budget really…can you give me friend discount?” Jaw drops at this point!


Final result:

Its all experince at the end of the day! yeah rite! this type of job shouldnt of taken along time to do at all a nice simple leaflet design taken ages to complete simply because lack of communication! My top tips (apart from slapping the client around abit) is to sit down and fully chat about what the client/clients are wanting, they ideas there thoughts and how much they have set aside for the budget!


EVERYONE will get these types of clients believe me hopefully some less that others!

at the end of the day i designer is not a designer if they dont have any clients to design for!

Categories: Students, Uncategorized

What would you like to see?

September 23, 2011 Leave a comment

Rustic Snail Design Blog is for you! If you are a student studying Graphic Design, Web Design Illustration, or your just a fan of graphic design we are here for you!

What do you expect from a design blog? is it tips, tricks or words of advice we would like to hear your views of what you would like to see on blogs.

So please get in touch by commenting below and we are all ears! Just to make you get the best out of your current or future briefs!

Dont be shy we dont bite!

Kind Regards

Rustic Snail

Categories: Uncategorized

Graphic Designers for Inspiration

September 21, 2011 Leave a comment

In all university briefs they will ask you to gather inspiration, most people will find well known designers such as Saul Bass and David Carson and just slap some of their work in and thats that, however tutors will give extra credit when they see that you have found some other designers that are more relevant to the brief and style that you are aiming at.

As always Rustic Snail is here to help you along the way! i have created a list of Designer which have different styles from the comman design styles for you to do abit of research and get those all important marks!

Alex Steinweiss

William Addison Dwiggins

Alvin Lustig

Paul Rand

Robert Massin

Armin Hofmann

I hope you find these to be helpful, there will be more updates on designers very soon!

(Images shown from google image search)

Categories: Students

What is Graphic Design?

September 18, 2011 Leave a comment

What is Graphic Design?

This question has many answers, i typed in the question into google and it came up with a Wikipedia responce (just like most questions people ask wikipedia has an answer!) it gave me this as a responce;

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) – undertaken in order to convey a specific message (or messages) to a targeted audience. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typographyvisual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Which is a brief answer to what the subject is and it is correct!

When asking this question to a number of people they will give you answers saying a graphic designer or graphic artist is someone who designs and creates brand identities, posters adverts and what not, most of parents who have a son/daughter studying graphic design may well just say “oh, erm…. they play about with pictures and something to do with computers!” thats exactly what my parents say. However graphic design is much much  more than playing with computers!

To me this subject is one of the most difficult professions out there, because it is such an opinionated subject, some people may think that a piece of design is the best thing since sliced bread and others may have a complete different perception on it.

It is attention to detail, seeing new possibilities that could open peoples eyes to a new product, business, object or event, a new way of selling something. I remember when given a brief to design a new christmas mail out for a company, they wanted something querky, different eye catching rather than the traditional ‘Merry Christmas from all of us at such and such!’  As all starts to a new design brief i research into christmas cards previously produced finding most of them to be jolly happy with images of families, santa clause and snowmen! which, dont get me wrong are a nice thing to see at the seasonal time, however the company wanted something different! So i went shopping to see if i could get some kind of inspiration for this brief, looking for hours upon end to get something that would be unique and quirky. Eventually i found a few small toys that gave me an idea that would fit the brief. The company was very pleased with the final outcome and boosted their costumer data base.

So thats an example of how graphic design isnt just using computer software to get the final product, its using your creative edge that others would not of noticed. Its thinking outside the box!

There are many many different areas of graphic design which all work together to give a fantastic final outcome, some people may be typographers and others may be logo designers, some areas are your weaknesses and others are strengths, my advice to you is try each area in your first and second years to see which area of design best fits in with your design style and then in final years of university concentrate in the area you are best at. When you are working on your portfolio you will need to include a wide variety of designs to show that you can manage different projects and briefs however make the portfolio work towards your favour by arranging your work starting with your strongest piece and ending with your strongest piece.


Graphic Design is more than just playing with pretty pictures, its thinking outside the box, its something that is inside of you! many people will support you with your designs but when people have a different view to you, take in their advice and try and see it from a different point of view. All advice is good advice!

Categories: Students