A Smile In the Mind

Title: A Smile in the Mind

Author: Edward de Bono

Price: £15.27

A Smile in the Mind -Witty Thinking in Graphic Design.

The Book, in my opinion is abit confusing and slightly everywhere in the contents, some of the examples are fitting to the title of this book however most of its contents are slightly shoved in to fill some space i feel, not being harsh to the author or the designers which have been printed in, after all design is one of the most personal opinion jobs.

This book has been given 4 out of 5 stars on recommendation sites however i do not feel that it is that fantastic.

I think the best styles of design makes people smile and even laugh in order to sell a product of to even make people remember that campaign, something such as a catchy jingle or associated with a character i.e McDonalds had Ronald McDonalds for children which obviously worked a treat for them. However this book is not as great as the recommendation on some sites for Graphic Designers wanting to create a witty advertising campaign.

Unfortunately i would give this book a review of 3/5 with some good material, but dont let me put you off if you would like to purchase this book as this is just my own personal opinion.