Tin Advertising pieces

September 6, 2011 Leave a comment

Heres a few pieces of which i have collected which i think could be inspirational for some advertising briefs that you could come across.

Coca Cola:

This Piece here is Advertising the Coca Cola brand drink using only typography with no image of the product itself.

Brasso:

A tricky product to promote i like the feel that this piece has, its bold its strong and eye catching, which is what you ideally want from an advertisement.

Old Gold Cigarette:

Obviously these days any form of cigarette advertising is not allowed by law these days, however back in the day companies sometimes used celebrities to sell there product and to promote a film that is out, here they have used Laurel and Hardy to promote their brand along side their new film ‘Babes in Toyland!’ The colours chosen here attract the on lookers eyes and the style at the time is not involving proper photography but detailed illustration which is unique to look at. There are a number of tabacco promotions which are fantastic to look at especially subliminal advertising which i shall post at a later date.

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Categories: Students, Uncategorized

Vintage Design

September 6, 2011 Leave a comment

Graphic Design is everywhere we go, see even touch. From a chocolate bar to a massive billboard on the side of a building, they all have at least abit of design work behind them. However designs these days are all fancy and jazzy incorporating new technology, computer designed which taking over the industry. But i think that the best Graphic Design is still held in vintage advertising techniques and styles, which is starting to become more and more popular especially within the fashion industry with brands appearing such as ‘All Saints’ ‘Top Shop’ etc. So how come designs from that era are not making a come back again?

Brands such as ‘Fairy’ ‘Sugar Puffs’ had some fantastic designs to sell their brand in the past, with far more eye catching designs than some we see these days. If i saw some designs that were used say in the 1970s on the shelf in a supermarket that would jump out at me and make me purchase that product than others, i believe that these designs deserve so space on the shelves again.

I myself am a huge fan of vintage advertising which i do base some of my work on, given the correct brief of course! No offence to any new age designers out there who are fantastic on programs such as Photoshop, Illustrator, InDesign etc but how about taking a step back from the Computer and getting a sketch pad out and drawing what you want the peice of work to be and then move onto the programs to interpret what you want. Design is about creativity and ideas to move a product from A to B. A clean design does’nt always mean a brilliant design.

When i studied design there was a screen press facility, type room etc which i had in my head that i would never use these tools to create a fantastic piece of work. I came up with concepts for assignments which i thought would be brilliant and did not involve any of the above processes, but now looking back i wished i had taken the time to use these tools for free whilse they are still available, rather than now in the real world they are expensive just to book a couple of hours. So a piece of advice experiment with old tools and equipment to appreciate them for future reference.

Screen Printing is brilliant for a vintage style especially in t-shirt design which i am currently working on. different textures result in interesting results and in some cases are unique and cannot be recreated with ease. Same with Letter Press work shops, working with large wooden fonts can give great results to type briefs, because of a slight wear and tear to a letter can result in interesting final products, which is completely different when working on a computer. everything is clean neat and tidy, far too computer generated for my liking. That is my only regret from university, not using these tools which some places do not even have the opportunity to use. They are there for a reason, to help you along the way!

When looking at a new brief, take a step back and fully research into past and present designs and see what different styles will best work to produce the final product, (obviously not if the brief requires an animation or any film media) and see what has been produced previously before you get down to business. If the ideas inspire you then do incorporate the style and feel to them however do not just copy them straight out of the book and slap your own type on it, because that is not really your own design in the end and you could end up failing due to stealing an idea of the book or net. and is not what you want.

Follow the steps and rules of design that are out there and you will not go wrong!

Bring back Vintage Design into the world before everything becomes computer generated!

Categories: Students

A Smile In the Mind

September 3, 2011 Leave a comment

Title: A Smile in the Mind

Author: Edward de Bono

Price: £15.27

A Smile in the Mind -Witty Thinking in Graphic Design.

The Book, in my opinion is abit confusing and slightly everywhere in the contents, some of the examples are fitting to the title of this book however most of its contents are slightly shoved in to fill some space i feel, not being harsh to the author or the designers which have been printed in, after all design is one of the most personal opinion jobs.

This book has been given 4 out of 5 stars on recommendation sites however i do not feel that it is that fantastic.

I think the best styles of design makes people smile and even laugh in order to sell a product of to even make people remember that campaign, something such as a catchy jingle or associated with a character i.e McDonalds had Ronald McDonalds for children which obviously worked a treat for them. However this book is not as great as the recommendation on some sites for Graphic Designers wanting to create a witty advertising campaign.

Unfortunately i would give this book a review of 3/5 with some good material, but dont let me put you off if you would like to purchase this book as this is just my own personal opinion.

 

Categories: Uncategorized

Graphic Design Reference

September 3, 2011 Leave a comment

Title: Graphic Design Reference

Author: Bryony Gomez-Palacio and Armin Vit

Price: £34.99

Now many books say that ‘We are the essential guide to Graphic Design!’ or ‘The Bible of Graphic Design! no other book out there is good enough to beat us!’ etc. However this book is a MUST have for any serious Graphic Designer! and that is saying something, When i first saw this i looked at the price and thought £34.99 is alot of money for some printed piece of paper bound together, and to be honest with you i still think £34.99 is alot of money these days, however this book is worth every penny in my eyes.

For anyone who has some knowledge in the design world but they could do with abit more help with either university projects or actual briefs in the real world, this book has to have the first place on the book shelf.

The chapters cover everything that is essential to Graphic Design. From Fonts straight through to printing and bounding. The two authors (Bryony Gomez-Palacio and Armin Vit) have included and covered all areas of the design industry and slapped it all together into a handy (not a small book) which is a brilliant must read/purchase what ever you want to call it.When i was a student at college, i remember one of my teachers saying to me,

You will never be a great Graphic Designer if you do not understand the power of typography!”

And at that time i did’nt understand anything about Typography, until i actually got my head into gear and learnt the ins and outs of this area!When i got to University i thought this is the time to really work on what i want to do! Then i came up across a different teacher who kindly said to me;

“If you want to do anything correctly with your time here you must MUST understand the rules of the grid system or you will fail this course!’

This may seem abit harsh and abit mean however looking back at this now i understand what the two teachers were trying to push me to get the best out of my work! For students reading this it may be the same tale, however it is true, Graphic Design is all about creativity and brain storming, but there are certain rules that have been laid out of which to follow, Grids and Typography are the rules that needs to be learnt and used in every design project. Which brings me back to this book, the chapters are designed to give you knowledge into both these areas and many more, the chapter on typography starts right at the origin of type itself and runs throught perfect examples and how to deal with different fonts and how they can work together etc.

The chapter on Grids works in the same way, it gives you insights from the most simplest grid to extreme complex formats, which you can work from on current and future design briefs.With this book i believe it deserves the Price tag in many many different ways. For anyone who is studying Graphic Design and needs a helping hand with increasing knowledge this is a book that will help you cover all the areas of which you will need to know. You can buy other books to which only covers one certain subject in more depth however if your wanting an all rounder ‘Graphic Design Reference‘ is the book for you!

Marks out of 10, i’d give this a 10 out of 10 if not more!

Categories: Book Review

Advertising Outdoors Watch this Space

September 3, 2011 Leave a comment

Title: Advertising Outdoors Watch this Space

Author: David Bernstein

Price: £23.70

This Book goes through all past and present Large Outdoor advertising campaigns of which companies such as Calvin Klein, DKNY, Guinness etc have produced.

I think in every designers mind they would like to have there work produced on a massive scale outdoors so that everyone can see it, i remember thinking when working on some design briefs what would this look like on a side of a building? One day this could happen to you if you are working for a large company such as Coca Cola or even if you are starting out on your own company like myself. This Book shows examples of work which has fantastic impact and clever ideas. Using the outdoors to sell the desired products, such as Ad shells on bus stops, Billboards, Taxis and much more.

The Author, David Bernstein, has a good knowledge of outdoor advertising and chooses different styles of campaigns that companies have created to grab the attention of potential consumers.

Overal if your a student working on a brief that requires you to create an outdoor advertising campaign in order to promote the new product, or a designer working in a busy company this book is a great reference to this field of design. All i recommend is take a look at the product and jot down the craziest ideas that you can think of and see if this could work in an outdoor environment! Because some times the best ideas are the craziest!

Marks out of 10, i personally would give this book an 8 out of 10, some good inspiration and would certainly help you along the way!

Categories: Book Review

Book Review: Logo Design Love – a guide to creating iconic brand identities

September 3, 2011 Leave a comment


Title: Logo Design Love: A Guide to Creating Iconic Brand Identities.

Author: David Airey

Price:£15.40

With so many Logo Design books out there it becomes hard to find one which does not just display different styles of logos and that all, because anyone can just go online and search logos and you save yourself money. However Logo Design Love is far more than just displaying fancy logos, it goes through the whole design process from meeting with the clients, finding out what they really want from both you as a designer and the logo that you are creating right through to displaying the final product.

The chapters covers everything that you as a logo designer needs to consider for example how much do you charge for the logo, now before i started designing logos for my clients i was abit unsure of how much do i actually charge for my work, after purchasing this book it made things clearer on what things i should take into consideration when talking money. I did’nt want to over charge the client and definatly did not want to undercharge for my work, at the end of the day you have worked hard to get to where you are now!

There are alot of helpful and useful tips to take away from this book, even if you are an experienced brilliant Logo designer or a student of design i would not push this book away.  Looking back at some past work of which i have produced i now think that if i looked at the work from a different perspective i would have got alot better result, but then again you can argue that you are learning new skills and getting better at what you do so the only way is up!

Overal i think that if you are seriously wanting to improve on the branding aspect of the design industry this book is a must buy! With a price tag of only £15.40 from amazon you cannot go wrong! Marks out of 10, a high 10 out of 10!

Categories: Book Review